Red Door Style Guide 2018–2019

A Brand Based on Imagination and Passion

The standards for Red Door ELC are intended to serve as a framework for creating strong and effective brand communication.

They are a source of guidance and insight for creating communications that engage and inform our audiences, while sending the messages over and over again. These standards function as rules, providing definition for acceptable ways to communicate. Overall, these standards are your compass to the Red Door ELC brand.

Red Door Logos

Color Lockup (symbol + typography)
To be used on light backgrounds

Download PNG

Light Lockup (symbol + typography)
To be used on dark backgrounds

Download PNG

White Lockup (symbol + typography)
Can be used on dark backgrounds

Download PNG
symbol-color-small

Color Symbol
To be used on light backgrounds

Download PNG
symbol-white-small

White Symbol
To be used on dark backgrounds

Download PNG
dont use

Do Not Use:
-Symbol above or below Red Door typography
-All black lockup or all black symbol

Red Door Typography

Heading 1

Raleway, 31pt
To be used on all marketing materials

Download Font >

Heading 2

Raleway Light, 26pt
To be used on all marketing materials

Download Font >

Body text

Lato, 11pt
To be used on all marketing materials

Download Font >

Red Door Color Palette

Robin Red
To be used as primary accent color

Hex: #981c1e
PMS: 7621C
RGB: 152, 28, 30

Slate Gray
To be used as secondary accent color

Hex: #535353
PMS: Cool Gray 11 C
RGB: 83, 83, 83

Light Gray
To be used as final accent color

Hex: #dcdddf
PMS: Cool Gray 2 C
RGB: 220, 221, 223

Red Door Brand Applications

Stationary Package
Letterhead, Envelope, Business Card, Folder

For print requests, please email marketing@reddoorelc.org.

" Red Door has established itself as the pillar of education for our preschool children "

Red Door has become the safest place outside of my home for my children. I feel like it's a home away from home. Every year Red Door continues to offer a stronger, better program for our children. The staff is priceless!! I really believe Red Door has established itself within the community as the pillar of education for our preschool children. I am lucky to have had 3 of my 4 children spend their early years within the Red Door program.